Adding to the choir, i have a 5month old groodle pup. When i gave it to her, It was like that scene out of lion king, where the baboon raises the cub in the air. She had the chew in her mouth and was showing everybody. Her butt almost dislocated from her body, she wagged it so hard haha if you want your dog to love you, try this. We still have it, weeks after buying it.